Federated Wireless

Visual storytelling and scrolling website design to simply convey complex information for technology start up

Role: Graphic designer/art director with ArcPoint Strategy.

The goal of this investor-focused website was to simplify complex technology and to control the narrative flow. It featured a single vertical scrolling page — differentiated by strongly colored backgrounds — with horizontal scrolling to expand information within colored sections. Each screen featured carefully honed graphics which helped to simplify the storyline.

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